Marketing mix elements of Starbuck and British airways Essay

Marketing rumple elements of Starbuck and British airways - Essay ExampleThe British Airways which is located London, UK provides transport gos as their commodity of carry on across the globe. The pricing of their services provides the customer with a choice to get what they can afford. This therefore enables them absorb profits and beat competition in the trade. The prices of British Airways also promote their work. This is backed up with promotional offers during Christmas. They have also expanded their persuasive communication to customers to enable them proof the existence. This airline also has an e-business which has past enabled them to access a very wide market all over the world.According to Ambler (2004), comparing Starbucks and British Airways businesses, one of their differences is that Starbucks is a product business while the British Airways is a services business. The pricing of the both businesses also differ. British Airways offers low prices for their servic es while Starbucks prices are relatively higher than those of their competitors. The process of service provision used by the British Airways is that of direct access to the customers while Starbucks Corporation uses early(a) business intermediaries to run their businesses in other countries that their coffee stores are located. Starbucks target market was university students while British market target is people from all over the world.McDonald and Keegan (2002) explain that Starbucks offers Wi-Fi to their customers while British Airways use their pricing and other online services to promote their business.