Assignments for Analyzing Warrants Coursework Example | Topics and Well Written Essays - 250 words

Assignments for Analyzing Warrants - Coursework Example In her passage, Katherine Butler Hathaway says that she could not risk showing to any man that it was possible for her to think and have love. By introducing the word â€Å"man†, she illustrations to whom are her fears directed to, thus the reason why she cannot take the risk (Putman 321). This concept brings on board the concept of time. Analogy relates and compares similar aspects or situations, given a condition or an occasion. Katherine Butler Hathaway uses the word â€Å"repeated† in her passage when she talks about her encounters with the mirror. She also uses the word â€Å"tendency† when she writes about her forgetting of things she had seen. Repeated and tendency offers a comparison at a point in time (Putman 335). Repeated in this case measures how much often she interacts with the mirror while tendency presents the frequency with which the author of the passage forgets the things she sees. Another warrant that the conclusion by the author is based on is the sign. The sign tries to assert the truth of the claim by pointing out to a thing or things that are actually linked to that truth that is said to support the claim. It is possible that normal people may not consider Katherine Butler Hathaway beautiful or worth to love due to her condition. Her condition here is the sign, and her experiences given her state is evidence enough to this claim. Statements by experts are also used to warrant claims. These statements are commonly known as expert testimonies. The statement, â€Å"I thought of sexual love as an honor that was too great and too beautiful for the body in which I was doomed to live" has been used to warrant the author’s claim in her conclusion about the relationship between love and beauty (Putman

Aircraft Solutions Essay Example for Free

Aircraft Solutions Essay SecurityAircraft Solutions Security and Policy Assessment Table of Contents Executive Summary1 Company Overview1 Security Vulnerabilities1 Decentralized Anti Virus1 Access Control List Policy3 Recommended Solutions6 Bitdefender6 AlgoSec Security Management Suite7 Impact on Business Processes7 Budget8 Summary8 References9 Executive Summary As Aircraft Solutions takes the next step in its growth, it is imperative that its IT infrastructure keep pace as to not counteract gains made by the company during this expansion. This is especially important given it designs and fabricates components for both commercial and defense related industry. Given the increase in staff as well as outside vendors accessing the network, a more centralized approach to antivirus protection has to be adopted. It is equally important that certain elements within the network that have been done manually, such as Access Control List policy, be automated to avoid consuming the IT department in an ever escalating bar of employee hours. Company Overview Aircraft Solutions operates within California in two separate physical locations in San Diego and Santa Ana. Working within both commercial and defense industries, their products are used globally. Aircraft Solutions is overtly technical in nature utilizing Business Process Management (BPM) for end to end processes that interacts with customers, vendors, and suppliers. BPM also fills a critical role of internal communications for IT to ensure customer needs are being fulfilled precisely as they have been ordered. Security Vulnerabilities Decentralized Anti Virus In reviewing the software utilized by Aircraft Solutions, it is stated that security is handled by anti-virus software that is independently operated for all workstations and servers. This seems to be a continuation of the host centric theme as evidenced by host based IDS. Whereas host based IDS can be seen as a more viable alternative to network based IDS, the same cannot be said for anti-virus software in this scenario. Given that the company operates two individual physical locations that run the gamut from design to production, it can be assumed that their employee pool is not small despite actual numbers not being mentioned. With these numbers, it is quite unlikely that all employees are maintaining their due diligence in ensuring that they are properly updating their anti-virus applications and operating them in such a manner that they are being used efficiently. The primary weakness of this policy is that the end user is responsible for its upkeep. It is reasonable to assume that someone working in a loading dock may not have the same level of computer aptitude as an engineer and would be more likely to cause a break in security by allowing a virus into their computer and threaten the network (Department of Homeland Security, 2012). As security is only as strong as the weakest link, this opens the proverbial floodgates of illicit access to the company network. This is problematic in that official statistics gathered in 2012 estimated that the United States ranks third in the world with 50. 1% of all unique users detecting threats from a virus (Kaspersky Security Bulletin, 2012). The most common virus credited with 75. 01% of all online attacks with 712,999,644 instances are malicious URLs (Kaspersky Security Bulletin, 2012) that can infect a computer without the user even realizing what has occurred. Not even anti-virus software will keep a user completely safe as it is reported that 32% of all users have been infected with a virus despite such protection measures (Zorz, 2010). Once infected, viruses can either cause extreme lag with the network, slowly gather information to be used against the company or sold to anyone willing to purchase it, or even cause damage to physical components used in the business (Weinberger, 2012). There are many other nefarious effects of an infected computer within a network that can cripple productivity and cut into the revenue generating capacity of the company. When you take into consideration that a slower network will cause a decrease in company production and will not reduce the cost of daily operations in terms of equipment, utilities or workforce then you must look at the financial ramifications of such an event. The creation and dissemination of viruses has become big business that will grow exponentially as it has moved from the stereotypical basements of hackers into the realm of organized crime and legitimized aspects of armed services for many nations the world around (Fisher, 2012). It is reported that worldwide, viruses have stolen approximately $1. 6 trillion (CMP Media Inc. , 2013) from the global economy. Access Control List Rule policy Security policy at Aircraft Solutions dictates that all firewall and router access control rules pertaining to packet flow be evaluated on a bi yearly basis. Network infrastructure documentation for the company lists one firewall and two routers that are currently in operation that fall within these parameters. Within the San Diego headquarters, all of these devices act as a bulwark against any unwanted intrusion from the Internet at large. Documentation also details there are contractors and suppliers along with customers to contend with regarding external access to the network through these devices. Looking at the internal physical topology it is seen that there is a single router providing packet control for all traffic between the Defense Division in Santa Anna and the rest of the company consisting of Human Resources, Accounting, Direct Computer Numerical Control, Sales and Marketing, IT, and information from the database. Conversely, this same router would also have to act the single point of control between all internal departments at San Diego as it is the only piece of equipment that possesses layer three functionality before passing the firewall. Given these relationships this demonstrates these three devices, particularly the router connecting Santa Anna and San Diego, require extremely detailed and expansive routing rules to effectively run the business. Departmental access list rules could for the most part remain static and not require a great deal of attention once implemented as IP schemas would be established ahead of time for each department. Issues begin to arise when you take into account that over the course of two years, multiple projects will most likely be spun up, numerous unique circumstances, and growth of the network will create a myriad of antiquated access control rules that will represent gaping holes in security that can allow unauthorized access to sensitive company materials and intellectual property. This would also lead to a lack of documentation of access control rules so that there would be no manner in which to simply reference which rules were in place and for what reason. Each annual security review will then sideline the IT department as it analyzes the access control list rules and begins to path them out to their respective devices. At this point, ownership of the device would have to be established, the purpose of that device, and then verifying if access was still warranted. Disagreements at this juncture would result in managerial oversight as department heads would then have to present their cases for and against access. Obviously, this would draw management, especially that of IT, into contracted deliberation that would distract from day to day business. A lack of an overall firewall policy, a bi yearly evaluation of access control list rules, and the previously mentioned issue of non centralized anti-virus software creates a very dangerous environment for data security. A port that is opened for user access is a window into the companys network that can ultimately be exploited. The more ports that are left open, the greater the opportunity for intrusion. This same lack of a detailed firewall policy also entails that these multiple holes in security can vary in scope since there is not a set control in place to reign in the extent of the security exception being asked (Hogg, 2011). These open ports make the company susceptible to port scanning as outside entities search for network soft spots that can be exploited to gain entry. These scans occur with such constant frequency that they are referred to as Internet background radiation (Notenboom, 2008). Given these factors it is a foregone conclusion that there will inevitably be a breach of the network as a result. Such an event would result in loss of intellectual property, decrease of production, and repeated incidents would create a devastating loss of trust in the eyes of customers. An ancillary security risk is derived from the time and energy spent by IT during each manual review of all access control listings in the firewall and routers. It is feasible that each rule will take an average of an hour to complete if all goes smoothly with tracing the routed path from beginning to end, complying with internal ticket work, verifying the device, and accepting a reason for the route to be in existence. More time would be expended by both engineering staff and then management if there was a dispute as to if a rule should be left in place or not. In terms of just the basic work to go through all the established rules that will accumulate over the course of 2 years, a conservative estimate of 25 requests for new rules per week (based on personal experience within a mid-sized company) would yield a total of 2600 new lines to be analyzed. Assuming approximately a third of these rules could be associated together as projects are increased or decreased, that leaves roughly 866 lines that translates into as many employee hours that will be occupied for this task over the course of 108 days. A team of five in the IT department would require just over 21 full working days to effectively handle this task at a cost of $2,898. 75 to have entry level Network Engineers (Salary. com, 2013) dedicated to the task . If a quarter of these rules are disputed, then the company will pay out another $9,964. 70 (Salary. com, 2013) of lost productivity as the IT manager has to contend with other managers to mediate the need for the rules. It is likely that this endeavor would constitute a major departmental project at the end of the 2 years instead of being worked on throughout the duration. During this time, other work will be assigned to secondary status and put projects and perhaps updates that could be critical in risk of being done on time as all energy and focus resides on the access evaluation. Recommended Solutions Bitdefender To effectively control antivirus from a central source that will push updates to all network devices, demand all equipment connecting has antivirus and allow for mobile devices to be used without issue, Bitdefender small business pack would be the ideal choice. Given that this application suite will provide service to all Windows OSs from XP to Windows 8 along with Macintosh and Linux support [ (Squidoo. com, 2012) ], it is perfect for allowing outside vendors who may not conform strictly to the Windows platform adopted by Aircraft Solutions. Support for the product is offered by email, and phone coupled with configuration assistance free of charge. As it was not definitely declared how many employees are with Aircraft Solutions, there is a pricing scale of $449. 95 per year for 20 computers and 20 mobile devices [ (Bitdefender, 2012) ]. AlgoSec Security Management Suite In terms of Access Control List management on the firewalls, industry reviews would recommend a single piece of software, Algosec Security Management Suite. With this application, all a user is required to do is simply enter in the IP of the device wanting entry to the network as well as the IP of the device is wishes to access. Algosec will then compute the path from source to destination, provide a listing of all firewalls in the path, and then list out what changes would need to be made to firewall configuration. With a click of a button, it would even implement these changes thereby freeing an inordinate amount of time on the part of IT staff and management [ (AlgoSec, 2012) ]. Cost of the application is approximately $10,000 [ (AlgoSec, 2013) ] which also include support of the product and updates. Impact on Business Processes Implementation pains felt as both Bitdefender and AlgoSec are introduced will be minimal at best. In each instance, less work will be required of employees as they are no longer responsible for their own antivirus and the process by which firewall flows are drafted and put into configuration will be dramatically increased. The point of contention that might make itself known will be at the onset of these applications being installed as they will require some new policy changes. At first, there will most likely be an uptick in questions asked of IT as employees want to know what is required of them with Bitdefender antivirus. It will also require new policy on the part of IT in terms of management of the application as well as procedures for pushing updates into the network. AlgoSec will be almost entirely without incident as it will create a process by which a request is put in for access and instead of being delayed as the path is verified, it can move directly into managerial oversight for approval. Budget Product| Features| Cost| Bitdefender| Centralized AV updatesScalable user supportInternal firewallIntuitive GUIApplication supportInstallation assistance| $449. 95 per year per set of 20 computers/20 mobile devices| AlgoSec| Firewall path operation automationFirewall configuration change automationNegates access control rule auditsProduct support and updates| $10,000 (approximate quote)| Summary Without changes made to IT policy, requests upon the IT department for access to the network and the bi yearly audit of existing rules will eventually grind all departmental progress to a complete stop for months at a time. Automation in this arena as well as a universal standard for antivirus are dire in maintaining a secure network with the necessary resources to make changes as needed. In the face of company growth, if automation is not embraced, then it will become necessary to increase the IT staff by at least 50% within the next 2 years to simply maintain the status quo. Assuming an employee pool of 100, an investment in Bitdefender and Algosec at this time will cost $12,249. 75, with reoccurring annual fees of $2,249. 75. Such an amount if a far cry from an extensive uptick in staff. The end result will be a far more efficient IT department that will be able to accomplish more sustentative work with existing staff at hand. References AlgoSec. (2012, january). AlgoSec Security Management Suite. Retrieved February 18, 2013, from Algosec. com: http://www. algosec. com/en/products/products_overview AlgoSec. (2013, January). How to Buy. Retrieved February 18, 2013, from algosec.

The Self in Beloved, Secrets and Lies, and One Flew Over The Cuckoos N

Self in Beloved, Secrets and Lies, and One Flew Over The Cuckoo's Nest One's personality resides directly within ones self. The self ultimately determines the characteristics of an individual. The self is composed of many different qualities that make one unique. Everyone has "self." However, there are varying degrees of sense of self. Many people enjoy a strong sense of self while others do not. The question though, is what truly characterizes a strong sense of self from a weak one? In Riverside Webster's II dictionary it defines the word "self" as "the essential being of one person as distinct from any other. A particular aspect of a person" (Webster's 614). While factually this definition is correct, I believe the true definition of self is considerably more complex. In returning back to my question about the different senses of self, the unique qualities that compose the self must first be analyzed. Personality is one of the most significant components of self. I believe if one has a weak sense of self-sense then they are easily swayed by others opinions. Decisions are difficult to make on they're own and they need the constant companionship of others to make them feel complete. Conversely, I believe that an individual, who is very confident and independent, exhibits a strong sense of self. These types of individuals are not afraid to stand up for their beliefs. An emotionally and socially strong person assesses a situation and does not take the easy way out. They strive to achieve what is best and do what is morally necessary to achieve their goals.&nbs... ...its such a disillusioned image of self and she cannot resist from stealing the spotlight, even on Roxanne birthday. Cynthia reverts to these low level because her of weak sense of self. Overall, I believe that one's personality is a direct reflection of one's self. Self defines and determines the unique characteristics portrayed in an individual. The are many different levels of "self" that people portray. An individual who is very passive and allows others to take advantage of them demonstrates a weak sense of self, much like Sethe and Cynthia. On the other hand, McMurphy proves to be an excellent representation of a man with a strong self-awareness. He forbids other people, such as nurse Rachet from controlling him. McMurphy shows the true definition of a strong sense of self.

Cultural Purity and the Refute of the Inevitable Momentum :: essays papers

Cultural Purity and the Refute of the Inevitable Momentum In the introduction to â€Å"The Pure Products Go Crazy,† James Clifford offers a poem by William Carlos Williams about a housekeeper of his named Elsie. This girl is of mixed blood, with a divided common ancestry, and no real collective roots to trace. Williams begins to make the observation that this is the direction that the world is moving in, as Clifford puts it—â€Å"an inevitable momentum.† Clifford believes in that, â€Å"in an interconnected world, one is always to varying degrees, ‘inauthentic.’† In making this statement, Clifford is perhaps only partially accurate. In the western hemisphere, where Williams was located, perhaps it can be said directly that the influence of modern society has attributed to the lack of general ancestry, as one culture after another has blended with the next. Perhaps it can be said as well that, as Clifford puts it, â€Å"there seem no distant places left on the planet where the presence of Ã¢â‚¬Ë œmodern’ products, media, and power cannot be felt† (Clifford, 14). The intention of this paper is to contend first that there is essentially such a thing as â€Å"pure† culture, and contrary to Clifford’s belief, that there are â€Å"pure† unblended cultures that remain (while not altogether untouched by foreign influence), natural within themselves. It will be argued as well that the influence of modern society does not necessarily lead to a loss of cultural soundness itself, but rather that a presence of certain cultural practices within the respective cultures has attributed to the lasting â€Å"purity† of certain cultures. In this case, we will be discussing the cultures that exist in Haiti and Bali. To address the first part of my argument, we fist must take in hand what exactly is this â€Å"pure† culture that has been mentioned thus far. Clifford believes that cultures, for the sake of the argument being made can be said to be impure cultures, â€Å"have had to reckon with the forces of ‘progress’ and ‘national’ unification,† and that essentially this has led to â€Å"many traditions, languages, cosmologies, and values [being] lost, some literally murdered† (Clifford, 16). He argues that inevitably, all cultures either will, or have experienced this, and in the end have transformed into an alternate version of themselves. I propose that a â€Å"pure† culture is one that has either not had to deal with such circumstances, or has dealt with outside influences, without altering what is wholly exclusive about itself.

Macbeth: Victim or villain? Essay

Is Macbeth an evil, ruthless villain or the hapless victim of the ambition and deceit of others? Discuss. In this essay I shall be discussing whether Macbeth is a villain or a victim. I will also be considering to what extent the witches and Lady Macbeth are at fault to the downfall of Macbeth. Throughout the play we see that the witches symbolise evil and were able to regain Macbeth’s trust. The evil sisters manage to deceive him by telling the truth. They acted as the catalyst in of the evil deeds that sped up the events in the play. I believe this as they say riddles that confused Macbeth, but they did not tell him what actions he should take in response to what they said. In this case he decided to explore with these hazardous materials of poison that the witches lay out in front of him. Their words were so tempting that he could not resist. They are the first part of the equation to Macbeth’s misery. He acted on impulse and came up with his own conclusion with the help of his sinister wife, Lady Macbeth. I believe that the witches did play a part in what happened to Macbeth; however I would not say that he was at complete fault. For example, they tricked him with the first prophecy of him being crowned ‘Thane of Cawdor’ which inevitably became true. Furthermore the witches are known as the devil’s workers; therefore we know that they had the power to make him do terrible things. When they meet the solider, Macbeth, for the first time, it did not happen by chance. The witches always knew when they were going to see Macbeth. Their first encounter was in Act 1 Scene 1, ‘There to meet Macbeth’. This shows that they knew where and when they were going to meet. The word ‘There’ emphases the place of meet. This can be argued that what they had to say was even more believable in Macbeth’s eyes. Also shown later, is when they meet the Thane for the second time in Act 4, Scene 1. They are already at the meeting place, waiting for Macbeth’s arrival. They meet him and promise to answer his questions, where he becomes obsessed over what they tell him. Similarly, this shows that they always knew what state of mind he was in. Therefore I believe that they knew the ‘correct’ words to say, which would make him believe them and rely on them which made him become dependant on them. We see this dependence increase towards the end of the play. Having said this, ultimately Macbeth had a choice whether or not to believe them and their powerful words of misery. The weird sisters tricked him with their riddles, but they did not tell him that he should kill King Duncan, to become King himself. He listened to their words and jumped to his own conclusion with the help of his ambitious wife. As his eagerness took over his mind he did not consider waiting to see what would happen without him meddling. One of Macbeth’s failings was that he was foolish in continuing to trust in the witches, which is shown when he kills the Scottish King and revisits the witches for he second time. In the play, Lady Macbeth is portrayed as an ambitious, cunning and cold-hearted woman who has greedy aspirations who will do anything within her power that will accomplish her deepest desires. She has a burning passion that is craving inside of her that needs to be acknowledged and appreciated by others around her. This resulted in her ambitious actions, thoughts and words of the horrendous murder of Duncan. I feel that she acts as the catalyst who speeds up the events leading up to the murder of the rightful King, which is the second part of the equation. She is a conspirator even if she didn’t finally commit the murder where she was a woman who had a lack of compassion. Lady Macbeth challenges her husband’s manhood several times in the play. This can be seen when she says, ‘Yet do I fear they nature, It is too full o’th’milk of human kindness, To catch the nearest way.’ She believes that he is soft and possibly weak and that he is too good natured for a man who has just come back from winning the battle. She does not see the difference between killing an opposition in the battlefield and the King, to her it is the same thing. This highlights her cold-heart and her greed of aspiration. This also shows how manipulative and dominating she was over her husband. Here she also suggested that his conscience gets in the way and that he gets nervous and worried at the first hurdle. She confronts his manhood yet again, except this time he responds to her wilt, ‘We will proceed no further in this business.’ After his wife’s best efforts to convince him into committing the murder he puts his foot down and dismisses her craving for ambition. Despite her manipulation Macbeth does not wish to kill the King as they are cousins. Furthermore, it can be seen that he wants to continue enjoying the praises that he is receiving from winning the battle. If he commits the murder he will lose all good opinions of him for the fellow noblemen. It will also stop him gaining a higher position in the hierarchy. Lady Macbeth continues to push her husband into committing the crime, ‘And live a coward in thine own act and valour’. She tells him that he is coward for not being able to kill the King. She does not understand why he would want to act as a hero when he has a chance of having the greatest power that they could only ever dream about. Having said this he is only seen as a coward in her eye as he does not do the bad deed that she wishes. Macbeth becomes restless with her doubting his masculinity, ‘Prithee, peace, I dare do all that may become a man’. Here he is telling her that he is a man and that he does have the courage of a man and he refers again back to the battle. Just because he does not want to kill the king does not make him any less of a man. Just because he is not King does not mean that he is not a man. He does not need that status to define him to be a man. Another reason as to why he did not want to kill Duncan is because he would be going against God’s wishes. When this play was written it was believed that the King was chosen by God and that it was God that made that choice and if you did not agree with the King then you were disagreeing against God. The King gained the authority of not having to justify himself to his kingdom when he made decisions. Therefore it was seen as the ultimate sin to perpetrate. She once more confronts Macbeth over his manliness as she says, ‘To love the baby that milks me: / I would, while it was smiling in my face, / Have pluck’d the brains out, had I sworn / As you have done to this.’ Here she confronts him about when he gave his word to her that he would do the terrible deed. Using powerful, emotive words she is trying to make Macbeth commit the murder. Lady Macbeth continues to try and conjole Macbeth by telling him that she would murder her very own baby if she had given her word. By using such an extreme example like this, it just shows how much she wanted to become Queen. Here it shows that she would do anything within her power to become Queen. She did not want to stop for any cause. To an extent, the implication given here is that she is more of a man that he is, which demonstrates that she is trying to belittle him, by using such an extreme example. ‘Unsex me here, And fill me from the crown to the toe topfull, of dinest cruelty.’ This shows that in this point in the play she appears to be even more cruel and heartless than Macbeth. Her restless desire of ambition, power and status overcame her mind that she wanted all of her womanly powers to decease from her body at that very moment in time. Which comes to a shock to the audience as this would have been unusual behaviour for a woman to wish these things. This quote also shows the masculinity of her mind. She suggests that she is preparing herself to commit the murder. She is saying that her womanly features and behaviour are stopping her from performing such a violent sin that she connects with manly behaviour. He allowed himself to be pushed and controlled by his wife. He could have put a firm stop to it, but he failed. In the back of his mind he wanted to do all the things that she wished, if he did not he would not have let her walk over him. In the play, Macbeth’s character changes throughout the play. At the beginning we see that he is a loyal and kind man who has respect and dignity for King Duncan, where he is a brave warrior. However, this soon changes when he begins to interact with the witches. Temptation and ambition kick in when he starts to befriend the witches. The witches trick him with the first prophecy as it comes true without him having to do anything. From here on, it is as though he trusts the witches automatically. As the first prophecy is quite small, with him becoming the ‘Thane of Cawdor’ the prophecies that follow increase in ‘size’ where power and status also increase with each prophecy. He becomes so anxious to become King himself that he was prepared to take an unlawful path. However, he does not realise that they deceive him with more important, like him becoming King and warning that they give him about Macduff. Throughout the play, Lady Macbeth pushes Macbeth. We see that she succeeds in manipulating him into the sinful crime of killing the rightful king. She manages to overcome the objections that he has towards the murder. When he resists he continually challenges his masculinity until he proves her wrong. We see that she is eager to be Queen and that she uses all arguments within her power to persuade him to carry the murder through. It is, as though she knows his weakness and uses them to her advantage. She knew which buttons to press in order to get what she wanted. He is seen to be weaker than he should be and allows Lady Macbeth to sway his better judgement. When he went into battle he was a leader of men, however this changes when he comes out of battle. He loses that control and Lady Macbeth takes over. She manages to take control, not through sexual means but through a deeper, darker more masculine manner. She takes charge of her husband and he obeys. Having said this Macbeth is ambitious, he is more taken by the witches than Banquo. They both had their first encounter with the ‘weird sisters’ at the same time, however Banquo did not wish to take notice of them, he had the willpower to say no, whereas Macbeth fell for their words. He ultimately had a choice whether or not to believe them. Banquo did not trust their intentions, ‘The instruments of darkness tell us truths; win us with honest triffles, to betray’s, In deepest consequence’ the agents of evil, the witches, told them simple truths so that they trust them. Here Banquo explains that they grab their ‘victims’ attention by telling these simple truths so that they trust them, which unavoidably become true. Once they had their ‘victim’ wanting more they began to complicate the riddles, which in this case was Macbeth where he became confused Macbeth, which made him take actions that were unnecessary. Adding to this, it is hard to understand how he had allowed himself to be controlled by his wife. Especially as he was a leader of men, not so long ago. It shows that as ambition and loyalty come together with guilt only one will win. Also showing that it is hard to control these factors when they come together. We can see the terrible outcome that it has on him. It shows that Macbeth had a lack of control and self-control. He wanted to succeed and gain power and status as much as his wife. If he did not have that drive in him he would not have killed the king. It just shows that he wanted to do the bad deed. This can be seen when he does not dismiss the idea of killing Duncan, ‘Not cast aside so soon.’ Here it shows that he has not made up his mind about what he wants to do, but he did not exclude this idea. In his defence, this could signify that he still hopes to become king in a legitimate manner. In the play we see that it is women that take control of Macbeth. They dominate the play. It begins with the witches, and it ends with the suicide of Lady Macbeth. Women have had the upper hand throughout the play. It is as though, going into battle made Macbeth see life in a different manner. As we do not know what he was like before going into the battle we cannot be sure of how true this judgement is. Having said this I feel that, the battle did make him soft inside, and that he may have wanted a better reward and that being crowned a Thane was not enough. In the back of his mind ambition was craving and growing like a disease. He wanted to do something for himself and he found that killing Duncan was the best thing for him and his wife. As his ambition increases he becomes more brutal and less reflective and his sympathy is lost. Killing Banquo is less serious than killing the King, however it was not just Banquo who was killed, and it was also his son Fleance. As well as this the murder of Lady Macduff and her children were also arranged. He arranged to have them killed as he acted on what the witches had told him before. The witches warned him about Macduff, so he decided to have him killed. As the fellow nobleman was there, out of anger he had his family killed. Having looked at all of the arguments, I believe that Macbeth is at fault for his downfall. There are many factors in the play that contributed to his failure, however Macbeth did not take control of the situation. He allowed himself to be caught up in the commotion of the witches and his motivated wife. He let others take control and tell him what to do, which can be seen as ironic as he was a leader himself. The only difference is that he led men and women now lead him. Macbeth was always ambitious, he won the battle and he listened and acted on what the witches had said. I believe that he acted on what they told him as he let his heart do the talking. He wanted a quick result without having to wait. In the back of his mind I believe that he did know the consequence of murdering the king, nevertheless he still acted on his passion. However, at the end of the play, we see Macbeth meet his death by his rival Macduff. In conclusion I believe that he is to blame for his own downfall and the misery that he and others suffered.

War Theory Reasons

War Theory Reasons History has seen wars come and go. For centuries, civilizations have had the constant need to dominate those beneath them. Man’s happiness is measured by what he has, but he is never satisfied by what has. The greatest imperfection of the humans is the thirst for power (Junger, 2011). This statement perhaps defines why countries are in constant wars with each other.Advertising We will write a custom essay sample on War Theory Reasons specifically for you for only $16.05 $11/page Learn More The twentieth century saw its fair share of wars. Hitler’s ambition in world war two was to conquer the whole of Europe. The best political minds always have war as their end game. The key to understanding why nation-states go to war may lie in the politics of anarchy. Democratic states display reluctance to destabilize that condition by going to war (Nozick 1971). The theory of security dilemma perhaps best brings out the situation of war visvis anarchy. The theory underlines the fact that, a country’s strength or weakness may lead to agitations in others and or aggression from other countries. Territories seem smaller as aggressors find new ways of warfare, which include economic wars. Super powers will fuel wars as longs as they get ahead economically. Guns are no longer the only weapons for battles; economic mind games also integrated into the system of anarchy. The losers are always the weak states who are at the mercy of super power; depending on them for economic support. Countries with the same interests and goals are bound to keep checks on each other. If the United States of America feels the need of protecting its territory by accumulating nuclear weapons; its competitors like Russia and China will be obligated to do the same to match any aggression that may come from the US. This phenomenon, ultimately defines the spiral model. Therefore, a country’s desire to be powerful even when it has no intension of aggres sion; causes security threats to others. States constantly exist in a context of souring political relations as a result of international anarchy. As the strong nations secure their territories, the weak countries prepare for the eventuality of war. The security dilemma is predisposed by two variables; the offense and defense realisms. The defense realism views states as security maximizers that avoid participation in wars, so that their securities are not threatened. This was the case for the US in the First World War.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Offensive realism on the other hand, preys on the fact that; weaker states are in constant fear of the strong nations. The strong nations have a predatory nature as they are constantly hungry for power. These variables work best to support the spiral model. Taking a historical example, Israel has been for a long t ime in conflict with Palestine. The conflict dates back to the 1800s when a group of Jewish extremists called the Zionists, wanted to colonize and convert the Palestine to a Jewish land. Palestine was a multicultural land with a majority of the population being Muslim. Small fractions represented the Christians and the Jews. Hitler’s persecution of the Jews saw an increased immigration into Palestine. The situation worsened when in 1947, the UN awarded more than half of the land to Israel. While the Palestinians want to have their own separate Muslim state, the Israelis want it as a part of their country. There exist border issues, curtailed Palestinian movement within their own land, security of Palestine occupants and the issue of who gets to control Jerusalem. This is a battle of supremacy that has a substantial stake for each of the two parties. This conflict still persists even as the international community keeps a watchful eye. At the moment Israel seems to be in contr ol over the Palestinians; as many of them are captured and detained in the Jewish prisons. Israel has military capabilities of any superior states like the US. Palestine on the other hand, struggles to raise an army that is ill-equipped. It lacks the necessities to actively defend itself from Israel. Moreover, civil wars and poor leadership inhibit any efforts to fight the Israeli. Talks to secure a peace deal are constantly declined by both parties, even though more innocent civilians are losing their lives each day. Wars take precedent in this anarchical system as diplomatic negotiations become mirages that never seem to come true. While the UN and other countries try to forge a peace deal, key issues are not addressed.Advertising We will write a custom essay sample on War Theory Reasons specifically for you for only $16.05 $11/page Learn More For instance, no one is asking the Israelis to stop constructions of settlements in Palestine (Gelvin, 2007). The reason being, Israel is a major ally to the US and therefore the US feels obligated not to interfere; but only offer shadow diplomacy. This is a key element as super powers always gang up to oppress the weaker states; offering sanctions as threats if they do not get their wishes. This historical example is in line with the hypothesis; that war is necessitated by anarchy. Even with the presence of international bodies like UN and other regional bodies like the EU; the super powers continue dictating the rule to the weaker states. There is no fairness in the distribution of power. The UN might be an international body that is supposed to be impartial; but it is a tool used by the super powers to intimidate the weak states. The composition of the Security Council is made in a way that only the super powers have permanent seats. This means that they dictate the terms. Wars will never end; they are simply means to an end. Super powers seem to be investing in war, as they strive to come up with new technologies to improve warfare. It would seem hypocritical, when super powers accumulate weapons of mass destruction; while on the other hand barring other countries from doing the same (Harms, 2005). The arms race might be over on the surface, but deep down into the mountains; there are top secret military experiments going on. The Israel-Palestine conflict can only be resolved if military action is taken off the take and both parties are willing to have diplomatic compromises. Policies should lean towards diplomatic options. The international community should not be watching as thousands of people are denied freedom and hundreds of others lose their lives over wars they know nothing about. Future leaders should not use war as a platform for coming into power. It is not who fights the best war but who keeps the best peace that matters. The stability of the weaker states largely depends on the ability of the supers to maintain the status quo of peace. Freedoms of all me n, women and children should be equal for all regardless of where one may come from. Works cited Gelvin, James. The Israel-Palestine conflict: One Hundred Years of War. New York: Cambridge University Press, 2007. PrintAdvertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More Harms, Gregory. The Palestine-Israel conflict: A basic introduction. London: Pluto Press, 2005. Print. Junger, Sebastian. War. New York: Twelve Hachette Book Group, 2011. Print. Nozick, Robert. Anarchy, State and Utopia. New Jersey: Harvard University Press, 1971. Print.

Free Essays on Monosticism

Benedict of Nursia, who had power from 480 to 543 A.D, established the most enduring pattern of western monasticism. He wrote the Rule of Benedict, which was the monk’s law book to how to live. This rule told the monks what they could and could not do, and if they disobeyed they were subject to punishment. They had a strict lifestyle, but lived carefree of many of the world problems. It was a tough lifestyle and to be a monk, you had to be a highly motivated, truly dedicated follower of the Christ, as you will see in this paper. In Monasticism, like any other group, it had a ruler, or a superior. In this case he is known as the Abbot. He was superior to all, and was believed to be Christ’s representative. All of the monks in the monastery had to answer to him for anything they did. The Abbot, for example, was like a shepherd, and all of the monks were his sheep. This meant he had to watch out for them, and make sure they stayed on the right path. Another duty of the Abbot is if any conflict should arise, he must â€Å" Call in the brethren to take council †. What he does is gather the whole congregation together in the monastery, present the conflict to the men, get their advice, then make an educated guess on what should be done about it. That is how they take care of business. The monks were subjective to the Abbot. They had to do what he said. Concerning Obedience, the first grade of humility is obedience without delay. This, meaning when the Abbot tells you to do something, you don’t delay, you do it right away as if it was a divine command. They got this form of instruction from the Lord, who said, â€Å" As soon as he heard of me he obeyed me †. The sixth grade of humility is, a monk should be content with what he has, he must consider himself as a poor, and unworthy workman. Much like the sixth grade, the seventh grade of humility said that not only does he have to say he’s worthless, but he must truly... Free Essays on Monosticism Free Essays on Monosticism Benedict of Nursia, who had power from 480 to 543 A.D, established the most enduring pattern of western monasticism. He wrote the Rule of Benedict, which was the monk’s law book to how to live. This rule told the monks what they could and could not do, and if they disobeyed they were subject to punishment. They had a strict lifestyle, but lived carefree of many of the world problems. It was a tough lifestyle and to be a monk, you had to be a highly motivated, truly dedicated follower of the Christ, as you will see in this paper. In Monasticism, like any other group, it had a ruler, or a superior. In this case he is known as the Abbot. He was superior to all, and was believed to be Christ’s representative. All of the monks in the monastery had to answer to him for anything they did. The Abbot, for example, was like a shepherd, and all of the monks were his sheep. This meant he had to watch out for them, and make sure they stayed on the right path. Another duty of the Abbot is if any conflict should arise, he must â€Å" Call in the brethren to take council †. What he does is gather the whole congregation together in the monastery, present the conflict to the men, get their advice, then make an educated guess on what should be done about it. That is how they take care of business. The monks were subjective to the Abbot. They had to do what he said. Concerning Obedience, the first grade of humility is obedience without delay. This, meaning when the Abbot tells you to do something, you don’t delay, you do it right away as if it was a divine command. They got this form of instruction from the Lord, who said, â€Å" As soon as he heard of me he obeyed me †. The sixth grade of humility is, a monk should be content with what he has, he must consider himself as a poor, and unworthy workman. Much like the sixth grade, the seventh grade of humility said that not only does he have to say he’s worthless, but he must truly...

The 4 Simple Stages of an Engaging Email Funnel Strategy

The 4 Simple Stages of an Engaging Email Funnel Strategy Throw a piece of swag at a marketing conference and you’ll (lightly) hit someone who can tell you about the importance of an email list. They’re not wrong. Despite new and flashy marketing channels constantly popping up, email remains one of the strongest for so many companies. According to eMarketer, 73% of in-house marketers worldwide said that email marketing provided a strong ROI in 2017, making it the most commonly reported answer in their survey. But most of the email marketing advice  out there is focused on building your list. Collecting subscribers. Hoarding fans. They don’t explain how to actually turn those subscribers into leads and customers. Remember, building your list is only the first step in the email marketing process and converting your audience into customers. If you don’t use that list wisely and plan how to move subscribers to the next step, the rest of the buyer’s journey will never take place. But when used strategically, email marketing is one of the most all-encompassing marketing channels you can use. It doesn’t just build an audience or generate leads, it’s incredibly effective in every single stage of the sales funnel. From capturing visitors at the awareness stage to nurturing current customers and retaining them long-term, email reliably gets results. Does this make you want to shape up your strategy  ASAP? Good. It’ll be worth it. Before you get to work, let’s break down what your email strategy should accomplish at every stage of the customer journey, and examples and ideas to get your brainstorming started. The 4 Simple Stages of an Engaging Email Funnel Strategy by @thatbberg via @Table of Contents: Step 1: Generate Leads at the Top of the Funnel Step 2: Nurture Leads in the Middle of the Funnel Step 3: Convert Customers at the Bottom of the Funnel Step 4: Activate Customers and Retain Them Forever Step 1: Generate Leads at the Top of the Funnel Building your list may not be the beginning and end of a strong email marketing strategy, as some marketers make it out to be, but it’s definitely the start of the process. Email opt-ins are one of the best ways to capture website and social media visitors at the top of the marketing funnel who aren’t yet ready to buy. When someone comes to your blog, for example, and enjoys the content and overall experience but isn’t ready to buy your product, subscribing to your email list is an alternative call-to-action that still brings them closer to becoming a customer. Someone handing you their email is essentially inviting you to market to them, as long as you provide value as well. Given how hard it can be to reach your audience on other platforms, say algorithm-determined news feeds, you want this direct relationship with as many people in your audience as possible. But they’re just as aware of how personal giving you their email address is, compared to something like following you on Instagram. Because of that, getting strangers to subscribe to your email list can be a challenge - especially if they’ve got hundreds of emails in their inbox already. Here’s how you can rise to the challenge and more to build a thriving, converting list of subscribers, based on ’s own success building a list of over 300,000: Send a Value-Packed Weekly Newsletter The email newsletters we’re talking about aren’t just your PDF pamphlet or weekly sales promos some businesses will call a newsletter. No, we mean high-value content that inspires, nurtures, and converts. That’s what a good newsletter looks like, for example ’s own weekly recap of new marketing advice, both from here on the blog and around the web. (Image source: https://.com/blog/how-to-make-an-email-newsletter/) In an era where we’re obsessed with custom lead magnets and interactive webinars and newer, flashier content types, it takes great content to make one worth signing up for. To make sure your newsletter can stand on its own in terms of attracting subscribers, make sure to: Determine a focused goal to base your newsletter strategy around, such as generating or nurturing qualified leads, driving customer renewals, etc. Create a theme and content strategy  your newsletters can follow, like ’s theme of the latest content to help marketers achieve their goals. Write newsletter copy that cultivates your brand. They may have an old reputation for being promotional and impersonal, some of the more popular modern newsletters, like TheSkimm  and The Hustle, build such an engaged community by developing strong brand voices  and personalities. Anyone can get started, no fancy technology needed. MailChimp  is free to get started with and powers some of the most popular brands on the internet, so you can start simple with it and build your strategies out further as you scale. Offer Lead Magnets Like Free Tools and Resources If sending a value-based newsletter every week for the foreseeable future, in addition to any more promotional emails, doesn’t fit into your content strategy, there are lots of other ways to attract new subscribers. For example, trading a free asset in exchange for a reader’s email address is a great way to provide a ton of extra value without the ongoing content creation  a newsletter can involve. You can create and develop the lead magnet once and promote and mention it in blog posts and other content for months. Trading a free asset in exchange for a reader’s email address is a great way to provide a ton of...Popular and easy-to-create lead magnets include: Checklists and cheat sheets Fillable or printable workbooks Ebooks Spreadsheet and document templates You can also take free offers to the next level and instead of creating a PDF or downloadable asset, you can create an interactive tool subscribers can get get ongoing value from. Some great examples include ’s Headline Analyzer, Mention’s Brand Grader, and Unbounce’s Landing Page Analyzer. Run Email Courses and Challenges To combine the educational value of content offers with the ongoing value of tools, something like an email course or challenge can give you the best of both options. They can involve a full series of emails, as opposed to a single downloadable asset. This can both help content feel more manageable to consumers, and help you build up a relationship with them over the course of a few days instead of a one-time transaction. You can choose to educate your new subscribers over the course of a few days, such a free 5-day email course, or focus on more action-oriented content with a challenge to achieve a certain result within the length of the offer. Hold Audience-Building Live Webinars The final lead generation tool to mention today is live webinars. Live, video-based content is a powerful tool at every stage of the funnel, so it will be mentioned again, but one of the most valuable elements of webinars is how willing people are to hand over an email to attend them. That makes them gold for lead generation, especially when you really perfect it. Lead generation webinars can be done over and over on the same topic and taken on tour to new audiences, like a virtual public speaking circuit. Lead generation webinars can be done over and over on the same topic and taken on tour to new...This exact strategy was a major factor in growing ConvertKit  from $98k to $625k in monthly recurring revenue. ConvertKit’s marketing team used collaborative webinars with affiliates to build an early audience and community around their product. They were able to perform the same webinar more than 150 times, each time to a new audience that converted incredibly well. Years later, it’s a tactic they continue today. With marketing-focused webinar tools that let you worry more about the content than technology, it’s become easy for businesses of any size to build full marketing campaigns around webinars. For example, ClickMeeting  is one option that’s not just for running webinars, but converting from them with features like built-in call-to-action buttons. (Image source: https://clickmeeting.com/tools) Step 2: Nurture Leads in the Middle of the Funnel Okay, you’ve found a lead gen tactic that works for you. Once you’re generating leads and subscribers, you need to do something with them. Next, you want to: Qualify them as potential customers, and Segment them according to your team’s buyer personas Once you’ve qualified someone and matched them to a buyer persona, you can match them to your most relevant product, service, value proposition, etc., and then plan emails that strategically guide them towards purchase. It sounds complicated, but with most email marketing and marketing automation software, it’s done easily and automatically. For example, you can segment your leads before ever interacting with them based on simple information, like: Which lead magnet, form, or web page they subscribed through Website and subscriber behavior Demographic information Lead scoring can be done the same way. And remember, drip sequences are your friend! By consistently emailing leads, you keep them engaged and have the opportunity to learn more about them through their opens, clicks, and replies. By consistently emailing leads, you keep them engaged and have the opportunity to learn more about...During nurturing, you want to continue providing value, building trust, and developing a relationship with your lead up until the final moment before they convert. Each email is a new opportunity to build more rapport with them as well as learn about their behavior and customize your marketing accordingly. You want to build up to the moment of conversion: where you’re talking to the right person with the right message and the right timing. How do you do that? Here are some of the types of emails that nurture leads and get them to the next stage of the sales funnel. Use Self-Segmentation Emails A self-segmentation email presents different options to your leads and lets them select which is most relevant. You can then move them into appropriate email segments based on which option or options they click. You have lots of options for how you can segment, based on what’s most useful to your business: What types of content they prefer Which topics they’re most interested in Goal or reason for signing up for your list This works great as a welcome or confirmation email when someone first signs up, but you can ask someone to self-segment more than once and at any point in the buyer’s journey. Everyone appreciates the promise of more relevant and useful emails. Everyone appreciates the promise of more relevant and useful emails.Send Case Studies and Customer Stories As you start to introduce your leads more directly to your product, you want to do as much as you can to help them see themselves using your product or service. While segmentation so you can more specifically talk to people is great, you need to â€Å"show† as well as â€Å"tell.† Sending leads case studies, success stories, testimonials, and other social proof featuring customers similar to them will do that. Keep Providing Free Resources Til The End Finally, continuing to offer free content that’s jammed with value will continue to make an impact throughout the funnel. As a lead moves through your nurturing content and you learn more about them, you can even get more relevant, personal, and valuable with that content. For example, by shifting the topics of your webinars from broader content to more solution-specific ideas, you can use them for nurturing as well as lead generation. Monitoring software Mention, for example, offers both topical webinars like those discussed above (like one they hosted with !), as well as more product-focused webinars that are ridiculously helpful for those already interested in them. (Image source: https://info.mention.com/live-training) If you do provide multiple formats of nurturing content, like adding webinars to your email sequences, make sure you’re able to track results both per channel and for your whole funnel. For example, marketing dashboards like Cyfe  let you pull in information from multiple apps and tools to track all stages and locations of the funnel in one place. You would just add pre-built widgets for your tools like Google Analytics, InfusionSoft, and Unbounce at their proper places in your funnel map. (Image source: https://www.cyfe.com/marketing-dashboard) Step 3: Convert Customers at the Bottom of the Funnel Congrats! Your email lead gen and nurturing are fantastic and have primed leads perfectly. You’ve shown value, built a relationship, and fired off all the psychological triggers  that have people ready to buy. This is obviously what you’ve been waiting for, the moment when your funnel (literally) pays off. With your email marketing funnel so carefully set up with the steps we’ve gone over, like using segmentation to provide super personalized value, you have a great chance of converting a new customer. And segmentation is about to come in handy yet again. In addition to using it to deliver more personalized nurturing campaigns, you can use it to offer your product or service in the most relevant way possible to each individual prospect. Between automated funnels and sequences and your seasonal/regular marketing calendar, you have lots of options for reaching your customers, all of which will be more successful the better the rest of your funnel is segmented. By combining segmentation with different conversion strategies like those listed below, you’re sure to be within reach once your customer has reached their moment of decision and purchase. Recommended Reading: How to Create a Marketing Strategy That Will Skyrocket Your Results By 9,360%" Retarget Subscribers With Emails and Ads Once again, at this point you’re searching for that perfect moment when your prospect is ready to buy. At this point, you’ve built up enough of a reputation with them that ads placed in front of them will convert well. (Image source: https://okdork.com/how-to-spend-your-first-100-on-retargeting-ads/) You don’t need to stick to just email to reach them affordably - retargeting ads  can be some of the most cost-effective kinds of paid marketing. For example, AppSumo  was able to achieve a 224% ROI from a recent retargeting campaign. That said, email retargeting may be all you need, especially with your warmest leads, like e-commerce abandoned carts. Abandoned cart emails  find people who’ve essentially already decided to buy your product, so offering it one more time is often an easy win. (Image source: https://support.bigcommerce.com/articles/Public/Using-the-Abandoned-Cart-Saver) When Henna Caravan  first started using retargeting and abandoned cart emails, it had a major impact on acquisition of first-time customers. Founder Jessica McQueen explained to BigCommerce what it was like watching the results come in: â€Å"That’s turned into the most exciting part of my day, seeing an abandoned cart get converted into a sale...I had no idea that people were leaving their cart empty and how much was sitting on the table at the end of the day.† Create Time and Urgency-Based Offers Another great way to convert well-nurtured prospects is through offers based on limited time and other urgency factors. By building authentic and ethical deadlines  into your marketing, like expiring offers and discounts, into your funnel, you give warm prospects a reason to convert today versus next week. A great tool for this, for example, is Deadline Funnel. It lets you easily create customized deadlines and scarcity offers for each lead, based on different email and website activity. So you could trigger a funnel with an expiring deadline for: New leads who’ve just signed up for your list Existing customers to celebrate occasions like birthdays Prospects who have visited certain high-intent pages on your website It’s a â€Å"get ‘em while they’re hot† approach that can lead to crazy high conversion rates when the situation is right. Recommended Reading: How to Effectively Measure Marketing ROI With Google Analytics and a Simple Formula Onboard Free Trial Users Finally, if you’re selling something with some kind of free trial like software, you can’t assume that they’re sold once they’ve signed up for a free trial. The true conversion - them becoming a paying customer - hasn’t happened yet. You still need to further engage and nurture them, and this is where it matter most. You can introduce tutorials, use cases, and more product-related content to get them to the final purchase point. For example, as noted in Val Geisler’s onboarding teardown, Mixmax  sends their free users an introduction to the product in the form of an email course or educational sequence. (Image source: valgeisler.com/email-onboarding-tear-down-mixmax/ Step 4: Activate Customers and Retain Them Forever Once someone becomes a customer and reaches the bottom of the sales funnel, you might think your job as a marketer is over. Sorry, but that’s not the case. Retaining customers and extending your relationship with them lets you optimize your lifetime customer value and increase your marketing ROI. So once someone becomes a customer, enjoy a very brief break, because soon it’s time to start working towards their next conversion. Email is one of the best ways to keep in touch with and nurture them here, too. You want to continually prove and increase value, let customers improve their experience, and make your product sticky in their lives, so they’ll renew, upsell, refill, or whatever you need them to do. It’s not too different from nurturing prospective customers, except that you can and should talk about your products and services more directly to keep customers engaged. And there are so many ways to do that. Recommended Reading: How to Select Marketing Metrics and KPIs to Monitor Keep Customers Engaged With Your Product One important way to use email is to keep people needing what you offer. Whether it’s an app, physical product, or service, remind them and help them keep it in their lives. (Image source: mine) I love the way Grammarly  does this. Since I use the free Chrome plugin running in the background, it’s not always at the forefront of my mind. But their weekly progress report emails giving me helpful stats and compliments (â€Å"You were quite the busy bee†), along with CTAs to use and upgrade my free account never let it fade to the background for long. Find Organic Upsell and Cross-Sell Opportunities In addition to keeping customers coming back, you also want to find opportunities to sell them bigger or related offers. The key to doing this without coming off as pushy, you’ll want to look for ways to recommend things in the context of the value you provide and your customer’s life. (Image source: mine) A great example of this is Care/Of vitamins. They send frequent product-based emails and newsletters that are super helpful and insightful, customized based on what products you buy from them. It allows customers to learn more about their health and products they’re already, and get even more free value. They win you over so well that the upsells and calls-to-action in the emails are completely natural and truly enticing. Activate Advocates With Referral and Word-of-Mouth Campaigns Finally, getting customers to buy again isn’t the only way to get more value and ROI from them. Customers have friends, colleagues, neighbors, and other people who might be your perfect customers. Advocacy marketing, referrals, and word-of-mouth let you use happy customers to find new ones just like them. While it takes a more mature product and funnel and should only be offered to satisfied and engaged customers, incentivizing already satisfied customers to share that satisfaction. Create a Yellow Brick Road With Your Email Funnels By now, you’ve seen multiple ways you can use email marketing at every stage of the sales funnel: You can generate leads with lead magnets, challenges, and other valuable free content Nurture those leads by segmenting and personalizing your emails and communication Convert them with retargeting, urgency, and epic onboarding Keep customers engaged long-term with customer emails and recommendations Whatever is holding back your funnel from achieving your marketing goals, you can pinpoint what stage of the journey is the problem and create an email funnel strategy to solve it.

Aspects of Psychology Essay Example | Topics and Well Written Essays - 750 words - 1

Aspects of Psychology - Essay Example The validity of the study can be accounted both by the objective nature of the study which includes behavioral patterns and the subjective nature that includes the experiences and feelings of an individual. The data collected also accounts for the uniqueness and hence the validity of the study. However, as the case study results cannot be replicated, the reliability measures of the study are generally very low. When the case study pertains to a specific individual the results cannot be generalized to a larger population as they cannot be considered to represent a particular population. The major advantages of the case study method includes the following: in-depth analysis of a case may at times provide insights to a new phenomena which in turn could stimulate a new research, additionally these new findings can contradict existing theories and lead to establishment of newer treatment modalities, a detailed view of the process or phenomena can be obtained through a case study, and inve stigation of extreme and inaccessible conditions. Despite the many advantages, the case study method also suffers from many disadvantages such as low replication and reliability measures, the study data and its interpretation can be influenced by the researcher’s thoughts resulting in researcher bias, documentation depends entirely on the memory of the individual which can result in inclusion of only those factors that are livid in the minds of the people and exclusion of other possible factors which are vaguely remembered and finally as the results of a case study cannot be easily replicated it if difficult to generalize them to a particular population (The case study method, n.d). Naturalistic observation method involves observing the behavior of an organism in its natural surroundings. The method requires no obstruction either from the investigator or the method used to collect data which would affect the behavior of the organism under study.

Discussion questions4 Article Example | Topics and Well Written Essays - 250 words

Discussion questions4 - Article Example Vicino3 maintains that the creation of suburbs was a deliberate effort by the federal government to change the country’s development pattern and shape individuals preferences. Political processes and support of public policies provisions were contributory factors in suburb development. Leaving the city does not solve its problems as promoted by Ford’s proposal. Displacement of people from the cities would initiate displacement and or transfer of problems to other parts of America. Those who leave the city would still require the government to provide them with other social amenities. The Brookings’ policy approach proposals to solve public problems in first suburbs are effective. Policies that address challenges special to elderly society members would solve related public problems. Policies should address concerns of foreign-born residents of first suburbs4. Promoting regional coherence through policy initiatives would solve public problems related to policies. Moller’s statement is a development-conscious and justified. While displacing people from one place to another along with development, the proponents must also set adequate consideration for the remaining population’s wellbeing. Housing policies are important in controlling development during displacement5. Before the government commences displacement and resettlement of population from a city or neighborhood, it must ensure that adequate policy exists to managing the affairs of population remain behind or perceived as abandoned. Housing policies must exist to support the process of suburb development Failure to implement relevant policy provisions duplicates the constraints instead of presenting a

Physical and environmental Essay Example | Topics and Well Written Essays - 250 words

Physical and environmental - Essay Example There is also luxurious, spacious club house structure with open terraces and breathtaking news. All these features a snack bar, a lounge bar, a pool with a spectacular view. All these make Mexico a country with good facilities for storage and transportation of materials (Schmidt, 270). Mexico’s Riviera Maya golf club is an impressive architectural design with easy access to technology (Kenna, Michael and James, 179). It is designed with a magnificent view and fixed with the latest technology which includes the use of GPS which makes it easy to use when calculating distances and score. It also makes it possible for participants to request any additional services during the game. Kenna, Michael and James (221). The physical environment in the city of Machu Picchu in Mexico was constructed with a view down to two valleys and a nearly impassable mountain at its peak. There is an ample supply of water, enough land and food. This provides a good environment for the game as well as energy, space required for the recruitment and training of more players (Schmidt, 311). Therefore Mexico provides a good country for the marketing of the golf club products since it has all the technicality required, environment and facilities required for the game. Kenna, Michael, and James, Snow. "The US golf association turfgrass and environmental research program overview." ACS SYMPOSIUM SERIES. Vol. 743. Washington, DC; American Chemical Society; 1999, 2000.

Intercultural communication( this is the course I'm studying, not the Assignment - 1

Intercultural communication( this is the course I'm studying, not the topic) - Assignment Example On my arrival, I noticed I did not know anyone and all those in attendance were Chinese and I do not know even know a single Spanish word. I knew this was going to be very hard for me because of the language barrier. All eyes were on me and I felt even more uncomfortable. I knew everyone expected me to introduce myself since I looked just out place. I did not know if responding with a nod would be considered disrespectful, but it was my only option. I had seen in Chinese movies that when they greeted each other they bowed as a sign of respect, I was going to collaborate with nodding with hopes of not embarrassing myself. Finally, someone came to the door and introduced herself to me in Chinese I nodded and I bowed slightly. She bowed too, and asked me to come in, in English. I felt so relieved and I explained to her that I did not know Chinese. She laughed and told me that I was in luck that she was there since no one else in the family spoke English. She explained to me that when she introduces me to the mourners it is respectful to stand up, smile, and look at them with ease and after the introduction; I could shake hands (Kao, 9). She introduced me as her cousin’s friend and explained that I did not know Chinese or anything to do with their culture. They looked at me with smiley faces with some even giggling and this made feel very much at ease. After the service, I took time to talk to her and she told me a few things about her culture including how to use chopsticks. I regretted not taking an interest to learn the language or even to know how to say hi when my friend was still alive. I learnt a lot at that burial and it created an interest to study the Chinese language. I in return taught them a few things about our culture and our food. I realized that there is always something new and interesting in other cultures. If people would take more time to learn about each

Solar Energy Essay Example | Topics and Well Written Essays - 1250 words - 1

Solar Energy - Essay Example Solar panels alone in this country produced nearly 23 TW hours of power in 2012. This amount of energy is outstanding in comparison to other EU members or advanced economies, although it merely makes up for 3% of country’s overall power usage. Germany is working towards generating 66 GW of solar energy by the year 2030 by ensuring a yearly growth rate of 2.5 to 3.5 GW (Wheeland 2014). Even though Germany does not have extensive solar energy potential, it remarkably subsidizes its power systems. These subsidies guarantee their competence of the solar energy generated and used by the country. Germany has a strong input tariff structure comprised of small and large-scale solar PV frameworks capable of distributing surplus power generation to the utility network for revenue (Wheeland 2014). Italy was the second biggest generator and user of solar energy during the same year with an output of 16,361 MW. The United States came number four with an output of 7777 MW with 6200 MW of this output originating from the country’s solar PV industry. This output is a growth of 51% and 34% from 2013, which the suburban and utility sectors led in respectively (Wheeland 2014). This output is poised to increase by 20 GW by 2018. Twenty gigawatts of America’s solar energy output runs over 4 million average homes. By 2014, almost 645,000 American houses and enterprises were using solar energy because of previous year’s more than 195,000 solar power installations (Wheeland 2014). The usage of solar energy in the United States is an outcome of the growth of leasing electricity generated by solar stations. 2. The inverter is a device that converts DC into AC (alternating current), otherwise known as â€Å"conditioning† the electricity (Swanson 14). The inverter then conveys it to a gauge or electrical panel. 3. The gauge has two key functions. First, the gauge automatically conveys any surplus power generated by the solar panel to the

Intercultural communication( this is the course I'm studying, not the Assignment - 1

Intercultural communication( this is the course I'm studying, not the topic) - Assignment Example On my arrival, I noticed I did not know anyone and all those in attendance were Chinese and I do not know even know a single Spanish word. I knew this was going to be very hard for me because of the language barrier. All eyes were on me and I felt even more uncomfortable. I knew everyone expected me to introduce myself since I looked just out place. I did not know if responding with a nod would be considered disrespectful, but it was my only option. I had seen in Chinese movies that when they greeted each other they bowed as a sign of respect, I was going to collaborate with nodding with hopes of not embarrassing myself. Finally, someone came to the door and introduced herself to me in Chinese I nodded and I bowed slightly. She bowed too, and asked me to come in, in English. I felt so relieved and I explained to her that I did not know Chinese. She laughed and told me that I was in luck that she was there since no one else in the family spoke English. She explained to me that when she introduces me to the mourners it is respectful to stand up, smile, and look at them with ease and after the introduction; I could shake hands (Kao, 9). She introduced me as her cousin’s friend and explained that I did not know Chinese or anything to do with their culture. They looked at me with smiley faces with some even giggling and this made feel very much at ease. After the service, I took time to talk to her and she told me a few things about her culture including how to use chopsticks. I regretted not taking an interest to learn the language or even to know how to say hi when my friend was still alive. I learnt a lot at that burial and it created an interest to study the Chinese language. I in return taught them a few things about our culture and our food. I realized that there is always something new and interesting in other cultures. If people would take more time to learn about each

Project work, Quantitative methods Assignment Example | Topics and Well Written Essays - 1000 words

Project work, Quantitative methods - Assignment Example In fact this is the standard mathematical treatment, especially for mathematical software that does not have input filtering capacity. As the code is presented, users can extend it to suit their individual needs (Wright 2007). 3) Yes. From the values on confidence intervals obtained in section (3) regarding the proportion of subscribers with home broadband, 62% of the respondents answered in the affirmative. At least 57% of all the subscribers have home broadband, and it could be as high as 67%. These are favorable statistics for the venture. Yes. To make the conclusion we refer to the confidence intervals gotten from section (3). The percentage of subscribers who have children, who would in turn require the educational software is 53.4%, with a lower confidence value of 48.6% and an upper limit of 58.2%. this is approximately at least half of the number of subscribers, a favorable percentage. Proportion of men among the subscribers is: 229/410 = 55.85%. The ratio of men to women among the subscribers is 56: 44, which would suggest a fair distribution of articles relating to each gender group. The average age is 30.11 according to the sample, a value that could fall lower to 29.72 years, and a high of 30.5 years for the entire population. This shows that the majority of the subscribers are in the youth

My Psychosocial Stage of Development Essay Example for Free

My Psychosocial Stage of Development Essay My Psychosocial Stage of Development S. Pulliam April, 2011 First I would like to define psychosocial development; this is the development of the personality or the acquisition of social attitude and skill from infancy through maturity. Based on the charting from Erickson’s Psychosocial Stages of Development, I fall into two separate categories based on my age. From the beliefs of Erickson, he believed that the achievements and failures of earlier stages influence later stages, whereas later stages modify and transform earlier ones (Erickson, 1980). The first is Young Adulthood and the second is Middle Adulthood. In the two stages from the chart the information is based on (Young adulthood) Intimacy v/s Isolation and the second one (Middle Adulthood) is based on Generativity v/s Stagnation Work and Parenthood Adults. Although there are two separate stages in the psychosocial stages that I fall under, I feel that I am at the midpoint for each and I have decided to consider both aspects in doing my psychosocial stages of development. To explain how the two stages correlate to my life, I decided in the last year to settle down and get married this is based on my young adulthood information from Erickson’s chart. The reason there is a correlation to my life based on Erickson’s chart under middle adulthood id because my life had children prior to the marriage but I am taking a more active role in being involved with activities and school when it comes to my children. In looking at my current psychosocial stage of development influence on my behavior and relationship, I find that I am a calm, and not hard to get along with even under pressure situations that has occurred with us based on my jealous tendencies and insecure ways because of previous relationship and not being with the father of my children. The influence that I see in young adulthood over my relationship is that there is a need for intimacy but not a major desire to have it on a regular basis. The isolation comes from not being so open and friendly to other males in my life or surrounding because of my relationship with my husband. I have male friends that I am social with but I do not allow the intimacy line to be crossed because of my relationship with my husband. The influence that I see in middle adulthood is the need to have a nurturing relationship with my children and creating a positive change to benefit my children lives. In looking at this I made changes in the way I approached my children and how I would not shelter them from the truth when they would ask me questions but give them true answer to their question. As small children I did not feel the need to give much explanation to my children’s questions but now I try to explain everything to them without being untruthful to them or give them false ideas about what is going on around them. To explain the positive and negative outcomes to psychosocial stages of development, I would have to say that there are many positive and negative but the few that stand out to me the most are. First negative outcome, getting over insecurities I had about the intimacy relationship that I chose to take on after breaking off a 10 year relationship with my children’s father. The second negative outcome was getting over the trust issues I had before going into the current marriage that I am in right now. The third negative outcome was getting pass the change of personality and ways I had to endure going into the marriage and getting use to a new personality and making the changes on both parts to make our marriage work to the best of our ability. Based on this information I feel that the positive outcomes to the psychosocial stages of Erickson were in a good way and I can see the difference in my life and marriage. First positive outcome was that I am able to trust again within my relationship with my husband. The second positive outcome was that I made a strong bond with my children and I have not only been a mother to my children but I am the friend that my children confide in when they have feeling they want to express. The third positive outcome I see is that I am calm and stress free with the way I deal with problem within my relationship and I am able to compromise with my spouse when we do not agree on things. In evaluating how other developmental issues have influenced my personality, I would have to say that during my early childhood life I dealt with a few attachment issues with my mother. I feel that during this stage I did not bond with my mother like most children tend to do when the mother is present because she was pre-occupied with her career as a teacher and coaching. So during this age I was in close relationship with my father and I never felt the true connection with myself and my mother like so many girls or women tend to have with a mother. Most of my time I spent with my father and aunts when I was in my early childhood age so I did not really know that much about my mother other than she coached and taught physical education. I admired what she did so I took on the quest of becoming a physical education teacher as well. In School age time I had to bare a lot of pressure in participating in sports and in my school work because the expectation was so high on me to achieve my education and athletic abilities because of what my mother represented in our community. At the same time I was pressured by other students because they felt that the only reason I made the team was because of my mother not because of my own ability. Once I graduated my goals with education were so different. I felt more of the need to help others in crisis situation so I went back to school to get my degree in mental health and social work and that is still my drive today. So from this experience I feel that I have a very strong personality in spite of the way so many tried to bring me down and I am a true fighter for what I believe in deep within my heart. My personality from what I can see is a driving force of who I am and I refuse to be compared to my mother in my quest to achieve greater feats in my life and the way I live my life. It is okay to be compared to her but I know that I could never be my mother or even like her because my drive and ambition is so different from the way she handles things. References http://www. support4change. com/stages/cycles/Erikson. html Erikson E. , 1980. Identity and the Life Cycle. Norton, New York http://currentnursing. com/nursing_theory/theory_of_psychosocial_development. html

Characteristics of leadership

Characteristics of leadership Introduction The characteristics of leadership are examined in the context of business management. Leadership Shackleton (1995) defined leadership as the process in which an individual influences other group members towards the attainment of group or organisational goals. According to Torrington et al (2008) the leader may or may not be the nominal head of a group, implying that managers may or may not be leaders, and leaders may or may not be managers. Hollington (2006) argues that any individual may act as a manager at one stage and a leader at another time, depending on the situation. It should not be assumed that leadership is always a downward process, as there are times when employees or managers lead upwards. There is a degree of confusion between management and leadership, which is clarified by Northouse and Northouse (2009) who state that while management is concerned with the provision or order and consistency within organisations, the prime function of leadership is to drive change and development. Management seeks order and stability, whereas leadership aims to adapt behaviour and promote beneficial change. Qualities of leadership The understanding of leadership involves a blend of approaches according to Adair (2003). The combination of personal qualities (what you are), situational (what you know) and functional (what you do) all form a critical combination which distinguishes a leader. The attributes of a good leader are that they should possess most of the characteristics of the field they operate in. As an example, the leader of a law firm should typically have the characteristics of a good lawyer. More generic qualities are associated with leadership, such as enthusiasm, integrity, moral courage, warmth, and a combination of toughness and fairness. Both generic and typical qualities are necessary for recognition as a leader, supplemented with the natural authority which differentiates leadership from others. The increasing global competition in business has led to a focus on developing high-powered organisations which can differentiate themselves from the competition by the performance of their employees. According to Swart et al (2005) leadership had been identified as a key to the high-performance organisation. Leadership is seen as power to inspire, motivate and fill employees with the desire to change the organisation and to be the best. Leaders can act as change role models within the organisation. Building commitment to a common organisational purpose is essential to gaining competitive advantage and learning and development of employees plays a major part in delivering this. Dave Ulrich, whose work has had a profound influence on thinking within the human resources profession, has developed a framework for guidance of human resource professionals in developing commitment and common core values to organisations (Ulrich and Smallwood 2003). According to Harrison (2005) a key capability proposed in Ulrichs framework is leadership. Harrison relates that the latest human resource research findings show that there is an overwhelming need for effective leaders in the face of the radical change agenda facing the public and not-for-profit sectors of the economy or at the highly competitive environment in which all private sector organisations now operate. Leaders at corporate level are accountable for the results of the organisation and their brand has a major influence on shareholder confidence. At the line manager level leaders play a key role in communicating and enacting the organisations vision and in implementing the human resource strategies to raise employees commitment to it. Whether leadership characteristics can be developed within a person is the subject of debate. Price (2007) offers the following quote from Bennis (1990): I would argue that more leaders have been made by accident, circumstances, sheer grit, or will than by all the leadership courses put together. Price argues that whereas good leaders are comparatively easy to recognise when they are in positions of authority, developing people to achieve the necessary qualities is not so easy. Just as the nature of leadership is not fully understood, the appropriate methods of training and leadership are a matter of controversy. It is arguable that many supposed leadership training courses are actually teaching management skills rather than those of leadership. Training courses have concentrated on identifying the nature of leadership and the form in which the individual trainee wishes to adopt, which incorporates a range of options from being able to give orders to a more specialised form. Self0awa reness is often an optional training requirement for those who feel they lack identified leadership skills, by delivering a general boost in self-confidence. In each case the training depends of factors such as the participants level of seniority, or the organisational culture in which the individual operates. Clearly it would be inappropriate for a junior manager to adopt the manner of a managing director, or apply authoritarian forms of leadership in a business whole culture encourages wide participation in decision-making. Organisational strategy may be clearly stated and communicated, but the primary key to successful strategy implementation is leadership. Daft (2006) states that leadership is the ability to influence people to adopt the new behaviour needed for strategy implementation. An important part of implementing strategy is building consensus. People throughout the organisation must believe in the new strategy and have a strong commitment to achieving the vision and goals. Leadership means using persuasion, motivating employees, and shaping culture and values to support the new strategy. As an example Daft relates that CEO Sam Palasino of IBM used leadership to get people throughout the organisation aligned with the new e-business strategy. His actions included dismantling the executive committee that previously presided over strategic initiatives and replace it with committees made up of people from all over the company who now have a voice in strategy formulation and implementation. He inves ted considerable money in teaching managers at all levels how to lead rather than control their staff. He is also communicating with people all over the company, appealing to their sense of pride and motivating them to make IBM great once more by uniting behind the strategic vision, and facilitating the implementation of the strategy by making people feel they are participating, understand the strategy and therefore have more commitment to achieving it. Leadership in achieving successful strategy can be attributed to the drive and determination of a charismatic leader. Ruddock (2008) relates the Michael OLeary relentlessly drove change in what was a failing airline by concentrating on changing the publics perception of air travel as being somehow elevated above other forms of transport and turned the concept into one as commonplace as boarding a bus. The low-cost-no frills strategy was driven into every aspect of the airlines operation and OLearys considerable ability to generate publicity at every possible opportunity was utilised to the full. Every possible cost-saving action was taken, from negotiation of landing fees to relentless promotion of cheap flights with the lowering of passenger expectations of the service provided by such low costs. Ryanair, like many airlines today is suffering from the economic depression, but has up until recently been profitable and is still planning expansion at a time when many airlines are near collapse. This is in no small part due to the leadership qualities of Michael OLeary. The context in which leadership occurs is often a deciding factor in whether it is successful o not. The kind of leadership exercised will be related to the nature of the task and the people being led. It will also depend on the environment, and the actual leader. An analysis of the qualities of leadership in terms of intelligence, initiative, self-assurance and other characteristics is of limited value. The qualities required may be different in different circumstances, and it is important to take account of the variable leaders have to deal with, in particular, the task in hand, the group being led, and the leaders position relative to the group (Armstrong 2006). Leadership exists at different levels according to Adair (2006). There is the team level, where the leader is in charge of ten to fifteen people. The operational leader is responsible for a significant part of the business, such as a business unit, division or key functional department such as marketing. Operational leaders often have more than one team leader reporting to them. At the strategic level, the leader, often designated as the CEO, is leading the entire organisation. Strategic leadership is the art of leading a large body of people. The key to achieving sustainable business success is to have excellence in leadership at all three levels. Strategic, operational and team leaders need to work harmoniously together as the organisations leadership team. Cole (1997) relates that leadership is exercised against a background of the culture of the organisation. and this fact has important implications for the amount of power assigned to leaders as well as the styles that will be permitted. It does not follow that in any one organisation all leaders will adopt a less task-centred style than line managers, because their particular sub-cultures may be sufficiently different from the organisations as a whole. The sub-culture is a value-system of one part of an organisation which is a variance with the dominant value-system of the organisation as a whole. As an example, the research and development leader may be focussed on future product development while the marketing leader will aim to maximise market penetration. Conclusions Leadership appears to be characterised by many factors, some of which are inherent in the personality and actions of the individual, while others are dictated by circumstance, but are almost always accompanied by change in the circumstances of the organisation being led. Leadership is often confused with management, and the nature of leadership is not fully understood. References Adair, J. (2006) Leadership and Motivation, Kogan Page Limited, London, p 33. Adair, J. (2003) The Inspirational Leader, Kogan Page Limited, London, p 25. Armstrong, M. (2006), A Handbook of Human Resource Management Practice, 10th Edition, Kogan Page Limited, London, p 300. Bennis, W. (1990 Managing the Dream: Leadership in the 21st Century, Training: The Magazine of Human resource development 27 (5): 44-6. Cole, G.A. (1997), Personnel Management, 4th Edition, Letts Educational , London, p 57. Daft, R.L. (2006), The New Era of Management, Thomson South-Western, USA, p 292. Harrison, R. (2005), Learning and Development, 4th Edition, Chartered Institute of Personnel and Development, London, p 256. Hollington, S. (2006) How to Lead your Boss, People Management, Vol 12, no 24, 7 December, pp 44-5. Northouse, P.G, Northouse, P.G. (2009) Leadership: Theory and Practice, Edition 5, SAGE Publications, London, p 10. Price, A. (2007) Human Resource Management in a Business Context, 3rd Edition, Cengage Learning EMEA, London, p 531. Ruddock, A. ((2008), Michael OLeary: A Life in Full Flight, Penguin Books, London, p 194. Shackleton, V. (1995), Business Leadership, Routledge, London, p 2. Swart, J. Mann, C. Brown, S. Price, A. (2005) Human Resource Development, Elsevier Butterworth Heinemann, London, p 179. Torrington, D. Hall, L. Taylor, S. (2008), Human Resource Management, Seventh Edition, FT Prentice Hall, London, p 318. Ulrich, D. Smallwood, R. (2002), Why the Bottom Line Isnt: How to Build Value Through People and Organisations, John Wiley Sons, Inc., USA, p 43.